Neha Mehrotra
30-May-2025
Stay updated on all the newest trends shaping India’s luxury scene.
1. Ray-Ban Meta Glasses Launch In India
Meta Platforms, Inc. and EssilorLuxottica have launched the Ray-Ban Meta smart glasses in India. These AI-powered glasses let users capture ultra-wide 12 MP photos and immersive 1080p videos hands-free, enjoy rich audio through open-ear speakers, and livestream to Instagram or Facebook. With voice commands like “Hey Meta”, users can get local tips, translations, or control features. Live translation across major languages arrives later this spring. Available in iconic Wayfarer styles and the new Skyler frame, the glasses combine cutting-edge tech with stylish design. Lenses come in prescription, sun, polarised, and Transitions® options, offering comfort, clarity, and eye protection.
2. Marriott Launches ‘Series by Marriott’ with Founding Deal in India
Marriott International has introduced Series by Marriott™, a new midscale and upscale collection brand aimed at expanding its global reach through regionally rooted hotels. The launch kicks off with a strategic partnership with India’s Concept Hospitality Private Limited (CHPL), bringing The Fern, The Fern Residency, and The Fern Habitat brands into Marriott’s fold. This exclusive affiliation will integrate over 100 Fern properties into the Marriott Bonvoy ecosystem while maintaining their independent identity.
3. Aman Essentials Unveils the "Aman Tennis Club" Collection
Aman Essentials, the lifestyle arm of iconic luxury brand Aman, introduces the Aman Tennis Club (ATC)—a refined ready-to-wear collection inspired by elite tennis culture. Crafted in Italy and Portugal, the range includes performance-focused knit polos, vests, and dresses, along with post-match leisurewear in soft terry and fleece. Standout pieces include a silk-blend women’s knitted tennis dress and a men’s terry half-zip sweatshirt in rich, court-inspired hues. Accessories like professional-grade ATC tennis balls and signature Aman caps elevate the collection. Drawing tonal cues from Aman destinations like Amanruya and Amanpuri, ATC builds on the wellness ethos of Aman Yoga, promoting mindful living through movement, community, and exceptional craftsmanship.
4. Hublot Welcomes Cricketer Nitish Kumar Reddy as Friend of the Brand
Hublot has announced its newest Friend of the Brand, international cricketer Nitish Kumar Reddy. Known for his all-round performance and composure under pressure, Reddy reflects Hublot’s values of precision, innovation, and excellence. This partnership reinforces Hublot’s deep ties with cricket, following previous collaborations and its ICC partnership.
5. TAG Heuer Returns as Title Partner of the Formula 1 TAG Heuer Grand Prix de Monaco
TAG Heuer celebrates its return to Monaco as the Grand Prix’s first-ever official title partner, unveiling three dynamic new TAG Heuer Monaco timepieces. The Monaco Chronograph x Gulf, limited to 971 pieces, pays tribute to the 1971 film Le Mans and TAG Heuer’s legendary Gulf partnership. The Monaco Chronograph Stopwatch, limited to 970 pieces, revives vintage stopwatch aesthetics with modern precision in a black DLC-coated titanium case. The Monaco Split-Seconds Chronograph redefines innovation with the ultra-light Calibre TH81-00 and TH-Titanium case, accented with racing-inspired lime green details.
6. Ethos Launches India's Largest Luxury Watch Destination in Gurgaon
Ethos Watches has unveiled City of Time in Gurgaon, a groundbreaking 22,000 sq. ft. luxury watch retail destination. Blending horology with lifestyle, it features India’s first standalone boutiques for H. Moser & Cie. and Ulysse Nardin, along with exclusive spaces for Panerai, Breitling, and more. Highlights include a watchmaking studio, multi-brand galleries, and a bespoke bar and cigar lounge—offering a truly immersive experience for watch connoisseurs.
7. Disfrutar Hosts First-Ever Superclass in India at The Oberoi, New Delhi
Culinary Culture, in partnership with The Oberoi, New Delhi and Don Julio, brings the acclaimed Disfrutar to India for the first time. On 29th May 2025, Oriol Castro—Head Chef and Co-Owner of the three-Michelin-starred restaurant, ranked No. 1 on The World’s 50 Best Restaurants—will lead an exclusive Superclass. The invite-only session offers chefs and food lovers an opportunity to witness Disfrutar’s culinary techniques. As a prelude, Castro also joined Vir Sanghvi for an intimate culinary conversation on 27th May. This milestone event marks a new chapter in India’s gastronomic evolution and celebrates The Oberoi, New Delhi’s 60th anniversary.
8. Table Tale: SHIVAN & NARRESH Homes Redefine Tablescapes
SHIVAN & NARRESH Homes unveils a striking collection of table accessories that transforms every dining moment into a celebration of art and culture. Inspired by their global travels, the range features vivid motifs, bold prints, and rich textures across table napkins, runners, trays, and artisanal cutlery. With influences from their iconic Saf and Cru narratives, each piece is designed to tell a story.
9. G-SHOCK and Extra Butter Unite to Bring toughness to India’s Streetwear
G-SHOCK has teamed up with premium lifestyle brand Extra Butter to bring its legendary timepieces to India’s streetwear audience. Available now at Extra Butter’s Mumbai store and online, the collection includes iconic models like the DW-5000R and an exclusive drop of the sold-out Casio Ring Watch. This partnership blends G-SHOCK’s “Absolute Toughness” with Extra Butter’s street-savvy style, offering a bold new space for collectors, trendsetters, and culture enthusiasts to discover design that’s as resilient as it is relevant.
Cover Credits: Pexels
By Kratika Agarwal
