Pranjal Shah
17-Jun-2026
As the ICC Women’s T20 World Cup 2026, commences meet the women cricketers who are collaborating with your favourite brands!
With the ICC Women’s T20 World Cup 2026 set to take place in England and Wales, the lead-up to the competition has also highlighted another aspect of modern cricket: the growing presence of female cricketers in luxury, beauty, wellness, and premium sportswear campaigns. Some of the sport’s most recognisable players have become sought-after ambassadors for brands looking to align themselves with excellence, discipline, and contemporary influence. We take a look at some of the most notable partnerships between these cricketers and luxury, premium, and lifestyle brands.
1. Smriti Mandhana x Rado
Image Credits: Rado
Swiss watchmaker Rado appointed Smriti Mandhana as its “Friend of the Brand” in April 2026, strengthening its association with contemporary sporting excellence. Known for her fluid, elegant batting style that makes elite run-scoring look effortless, Mandhana mirrors Rado’s dedication to precision, longevity, and avant-garde design. Her association with Rado, particularly during the brand’s celebration of four decades of high-tech ceramic innovation, signals how women athletes are increasingly being embraced by luxury maisons as symbols of achievement and sophistication.
2. Ellyse Perry x Hublot
Image Credits: Ellyse Perry
An association between a once-in-a-generation dual-sport phenomenon and a brand defined by bold, high-octane luxury, this partnership between Perry and Hublot blends the raw, explosive power of elite sport seamlessly with daring, unexpected Swiss craftsmanship. As one of the most decorated athletes in women’s sport, Perry offers Hublot a credible connection to high-performance sport while also appealing to premium lifestyle consumers. The partnership illustrates how luxury brands increasingly view elite female athletes as influential tastemakers rather than solely sports personalities.
3. Alyssa Healy x ASICS
Image Credits: Asics
ASICS partnered with Alyssa Healy for launching a new cricket shoe designed specifically for female physiology. One of the most successful wicketkeeper-batters in women’s cricket, Healy serves as a natural fit for the Japanese sportswear brand’s emphasis on athletic excellence and movement. The partnership highlights the increasing value luxury-adjacent sportswear brands place on female athletes who command both respect within their sport and recognition beyond it. The collaboration also reinforces the growing intersection of elite sport, wellness, and premium lifestyle culture.
4. Jemimah Rodrigues x NXTFACE
In January 2026, AI-driven skincare brand NXTFACE appointed Indian cricketer Jemimah Rodrigues as its National Brand Ambassador. Timed around the Women's Premier League season, the partnership was supported by an integrated marketing campaign spanning television commercials, OTT platforms, digital media, and social-first activations. Rodrigues' image as a confident, relatable, and high-performing athlete aligned closely with NXTFACE's message of self-discovery, transformation, and self-confidence.
5. Nat Sciver-Brunt x Castore
British premium sportswear label Castore has built its reputation on technical innovation and understated luxury. Widely regarded as one of the finest all-rounders in world cricket, Nat Sciver-Brunt exemplifies the brand’s emphasis on relentless pursuit of excellence. The partnership speaks to the growing influence of women athletes within the premium performance-wear sector, where consumers increasingly seek products associated with elite achievement rather than celebrity alone. It also highlights cricket’s expanding role in the luxury sportswear conversation.
As brands continue to seek ambassadors who embody excellence, authenticity, and global relevance, these partnerships underscore how cricket’s leading players are increasingly being embraced by brands far beyond the sporting ecosystem.
Cover Credits: Instagram @indiancricketteam
